Metrics, KPIs & OKRs: What’s the Difference?

You’ve got numbers. You’ve got goals. But do you really know how they connect?

Let’s Start with Definitions

  • Metrics are raw measurements. Example: monthly revenue, number of users.
  • KPIs are your most critical metrics — the ones that indicate performance toward a goal.
  • OKRs combine objectives (what you want to achieve) with measurable key results (how you'll measure success).

Why the Confusion?

It’s easy to confuse them because they all measure something. But not all metrics are KPIs. And KPIs are often used inside OKRs — but OKRs aren't just data points. They’re directional and strategic.

Visualizing the Relationship

Metrics → feed into
KPIs → used to measure
Key Results → support an
Objective

Example

Metric

User signups per month

KPI

Monthly growth rate of new signups

Objective

Grow our user base significantly

Key Result

Achieve 30% monthly signup growth for 3 months

How Markviss Helps

  • Build OKRs with connected KPIs and auto-updating metrics
  • Visualize performance across teams and objectives
  • Track only what matters — with clarity and purpose

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