Metrics, KPIs & OKRs: What’s the Difference?

Let’s Start with Definitions

• Metrics are raw measurements. Example: monthly revenue, number of users.
• KPIs are your most critical metrics — the ones that indicate performance toward a goal.
• OKRs combine objectives (what you want to achieve) with measurable key results (how you'll measure success).

Why the Confusion?

It’s easy to confuse them because they all measure something. But not all metrics are KPIs. And KPIs are often used inside OKRs — but OKRs aren't just data points. They’re directional and strategic.

Visualizing the Relationship

Example

How Markviss Helps

• Build OKRs with connected KPIs and auto-updating metrics
• Visualize performance across teams and objectives
• Track only what matters — with clarity and purpose