Focus
Get focused on what matters
Free forever
Align
Align your team around shared goals
Billed annually or $12/month
AI Agent Add-on
Add AI-powered model building and analysis
- Build models from plain English
- AI-powered what-if analysis
- Instant KPI recommendations
Orchestrate
Orchestrate goals across your entire organization
Billed annually or $30/month
AI Agent Add-on
The AI Agent transforms how you build and manage strategic models. Available as an add-on for Align ($5/user/month) or included with Orchestrate.
- Build complete business models from plain English prompts
- Get AI-powered what-if analysis and recommendations
- Auto-generate KPI frameworks for your industry
On Focus and Align, users are counted per account. If someone needs access to 3 accounts, they count as 3 users. On Orchestrate, each person is counted once — they can access unlimited accounts with a single license.
Volume Discounts Available
Save 35% on all plans when you purchase 50 or more user licenses.
Align: $10/user → $6.50/user |
Orchestrate: $25/user → $16.25/user
AI Add-on: $5/user (no volume discount)
Feature Comparison
| Feature | Focus | Align | Orchestrate |
|---|---|---|---|
| Price | Free | $10/user/mo | $25/user/mo |
| Users | 1 | Unlimited | Unlimited |
| User Counting | — | Per account | Global (once) |
| Accounts | 1 | 1 | Unlimited |
| Scenarios | 1 | Unlimited | Unlimited |
| Categories & Metrics | 3 / 21 | Unlimited | Unlimited |
| Custom KPIs & Formulas | — | ✓ | ✓ |
| Excel Integration | — | ✓ | ✓ |
| AI Agent | — | +$5/user add-on | ✓ Included |
| External Data Connections | — | — | ✓ |
| API Access | — | — | ✓ |
| Benchmarking | — | — | ✓ |
| Central Access Control | — | — | ✓ |
| Data Inheritance | — | — | ✓ |
| 1000+ Predefined KPIs | — | — | ✓ |
| Support | Community | Priority Email | Dedicated |
Frequently asked questions
What's the difference between the plans?
Focus is for individuals getting started with personal goal tracking. Align ($10/user) is for teams who want to connect goals across the organization with unlimited users, custom KPIs, and Excel integration. Orchestrate ($25/user) is for organizations needing full strategic control with unlimited accounts, API access, benchmarking, AI Agent included, and dedicated support.
What is the AI Agent add-on?
The AI Agent lets you build complete business models from plain English, get AI-powered what-if analysis, and auto-generate KPI frameworks. It's available as an add-on for Align at $5/user/month, or included free with Orchestrate.
How does user counting work?
On Focus and Align, users are counted per account. If someone accesses 3 accounts, they're counted 3 times. On Orchestrate, each person is counted once — they can access any account you create with a single license.
When should I upgrade to Orchestrate?
Consider Orchestrate when you have multiple departments or accounts and users who need cross-account access. The single-count user model becomes more cost-effective, you get AI Agent included, plus central control, data inheritance, and API access.
Can a small company use Orchestrate?
Absolutely! Our tiers are based on goal management depth, not company size. A 5-person startup with complex multi-account needs might benefit from Orchestrate, while a 200-person company with simple tracking might be well-served by Align.
Can I switch plans later?
Yes, you can upgrade or downgrade at any time. Upgrades take effect immediately. Downgrades take effect at the end of your billing cycle.
How do volume discounts work?
Purchase 50 or more user licenses and save 35% on Align and Orchestrate. Align becomes $6.50/user and Orchestrate becomes $16.25/user. The AI add-on remains $5/user with no volume discount. Contact sales for bulk pricing.
What happens after the trial ends?
After your 30-day Align trial, you can subscribe to continue or switch to Focus (free). Your data is always safe.
Do you offer annual discounts?
Yes! Save ~17% by paying annually. Align is $10/user/month annually (vs $12 monthly). Orchestrate is $25/user/month annually (vs $30 monthly). The AI add-on is $5/user/month regardless of billing cycle.
How does the startup/NGO program work?
Start your 30-day trial immediately. During or after your trial, apply for the program. If approved, you'll keep Align features free (renewable annually). You don't need to wait for approval to start using Markviss.