Sales as a Core Business Function
From pipeline to profit — align sales performance with company goals.
Markviss connects sales activity and results directly to financial outcomes. Every deal, discount, and quantity sold links back to revenue, margin, and ultimately EBITDA — in one shared structure.
Sales Drives Finance
Pricing, volume, territories, and reps roll up to Net Sales, Gross Profit, and EBITDA — Sales is the heartbeat of the P&L.
Revenue Growth
- Price × Quantity → Net Sales
- Discounts/returns → Gross vs. Net
- Territory & rep-level growth
Profitability Impact
- Product mix → Gross Margin
- Sales expense → Operating Margin
- Contribution margin → EBITDA
Cash Flow Effects
- Invoicing speed → DSO
- Collections discipline → AR aging
- Payment terms → Working Capital
Why Sales Needs Structure
- Plan → Pipeline → Actuals → Variance
- Territory, rep, and product accountability
- Clear links between sales & financial outcomes
- One system for Sales, Finance & Leadership
Core KPIs
- Net Sales & Sales Growth (total, by territory, by rep)
- Average Sales Price (ASP)
- Gross Margin %
- Discount Ratio %
- Customer Count & Sales per Customer
- Product Count & Sales per Product
- Contribution Margin
- EBITDA Impact from Sales
Supporting Metrics
- Sales by rep, region, and product
- Quantities sold vs. average purchase cost
- Manufacturing & purchase costs per product
- Territory comparisons (Norway, Sweden, Denmark, etc.)
- Pipeline vs. closed sales ratio
- Churned vs. new customers
- Sales expense vs. revenue contribution
Workflows
- Set sales plans by rep, territory, or product
- Track actuals monthly & auto-calc variance
- Drill down from company sales to rep-level deals
- Link Sales goals directly to Finance KPIs
Templates & Reporting
- Pre-built sales KPI library
- Cross-links to Finance, HR (commissions), and Ops
- Board & investor-ready reports
- Customizable by territory, rep, or product line
Integrations
- CRM systems (HubSpot, Salesforce, etc.)
- ERP & Finance platforms for revenue sync
- Excel add-in for pipeline & actuals
Demo Data Included
Each solution ships with demo data that shows how Sales actions flow into Finance.
- Quantity up for one rep → Net Sales increase → higher Gross Profit → positive EBITDA impact.
- Price drop on a key product → lower ASP → margin shrink → negative EBITDA impact.
- Higher discount ratio → Net Sales compression → EBITDA decreases.
Try it live: tweak price or quantity for a single salesperson and watch EBITDA respond.
Sales performance fuels financial results.
Every deal and discount links directly to EBITDA and company goals.
Plan, track, and align sales with strategic execution.
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