Impact Analysis: Understand the Ripple Effects of Every Change

Quantify how driver shifts translate into KPI outcomes—clearly and quickly.

See absolute and % deltas versus your base case, attribute impact to the right drivers, and surface the most sensitive assumptions—without touching your live plan.

What You Can Do with Impact Analysis

  • Compare Best/Base/Worst scenarios across KPIs
  • View absolute and % changes vs. baseline
  • Drill from portfolio KPIs to metric-level effects
  • Snapshot results for stakeholders and boards

Outcome Effects on KPIs

  • Track revenue, margin, cash runway, burn, CAC/LTV
  • See OKR confidence and progress shifts
  • Highlight target variances and threshold breaches
  • Export deltas for presentations and investor updates

Sensitivity & Attribution

  • Rank drivers by impact on key outcomes
  • Quantify elasticities (e.g., price, churn, ARPU)
  • Separate first-order vs. chained KPI effects
  • Surface unstable or high-variance assumptions

Assumptions & Lineage

  • Machine-readable formulas with [ID] references
  • Support for _LM and _LY time suffixes
  • No hard-coded values—constants are metrics

Security & Control

  • Role-based access to scenarios and analyses
  • Scoped API tokens for read-only or write paths
  • Sandbox vs. production segregation

Get Started with Markviss

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