Impact Analysis: Understand the Ripple Effects of Every Change
Quantify how driver shifts translate into KPI outcomes—clearly and quickly.
See absolute and % deltas versus your base case, attribute impact to the right drivers, and surface the most sensitive assumptions—without touching your live plan.
What You Can Do with Impact Analysis
- Compare Best/Base/Worst scenarios across KPIs
- View absolute and % changes vs. baseline
- Drill from portfolio KPIs to metric-level effects
- Snapshot results for stakeholders and boards
Outcome Effects on KPIs
- Track revenue, margin, cash runway, burn, CAC/LTV
- See OKR confidence and progress shifts
- Highlight target variances and threshold breaches
- Export deltas for presentations and investor updates
Sensitivity & Attribution
- Rank drivers by impact on key outcomes
- Quantify elasticities (e.g., price, churn, ARPU)
- Separate first-order vs. chained KPI effects
- Surface unstable or high-variance assumptions
Assumptions & Lineage
- Machine-readable formulas with [ID] references
- Support for _LM and _LY time suffixes
- No hard-coded values—constants are metrics
Security & Control
- Role-based access to scenarios and analyses
- Scoped API tokens for read-only or write paths
- Sandbox vs. production segregation
Get Started with Markviss
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