Driver-Based Planning: Align Plans to the Levers That Matter
Find the few inputs that move outcomes—and model them explicitly.
Replace guesswork with causal levers like price, volume, CAC, churn, or utilization. Tie metrics and KPIs together with clean formulas so changes cascade predictably across your plan.
Identify & Map Real Drivers
- Discover high-impact inputs (Pareto, cohort & funnel views)
- Separate correlation from causation with experiments
- Group drivers by domain (Growth, Ops, Finance, People)
- Document assumptions for each driver and owner
Model Relationships Clearly
- Use human and machine-readable formulas with [ID] references
- Support time suffixes (_LM, _LY) for trends & rollups
- Chain KPIs—lineage stays transparent and auditable
- Avoid hard-coded values; centralize constants as metrics
Sensitivity & Targets
- See deltas on KPIs for a 1% change in each driver
- Estimate elasticities (price, promo, churn, ARPU)
- Back-solve the driver values required to hit targets
Data Flow & Governance
- Ingest drivers from systems or spreadsheets
- Validate references; prevent broken dependencies
Security & Control
- Role-based edit rights on drivers vs. KPIs
- Scoped API tokens for read/write of driver values
- Sandbox vs. production environments
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